Amazon is just saving themselves the heartache of all the irony :)
I'm surprised (though empirically without much reason) not to hear stories from NewHotness et al about "how AWS burned five times our monthly budget in one day of frenzy". Even if those new visitors may very well be welcome for the business, I imagine there are many folks who would like some control (say, to double the limit), maybe at the risk of leaving the site offline for a few minutes.
[1] http://www.behind-the-enemy-lines.com/2012/04/google-attack-...
Not sure if it was mentioned in this thread, but AWS launched a billing alerts feature: http://aws.amazon.com/about-aws/whats-new/2012/05/10/announc...
If it's any consolation, I have heard of individuals getting huge bills and having them cleared by Amazon when it became apparent that they hadn't willingly racked up that many fees (like the guy who included his S3 images in a google spreadsheet causing several TB of requests - http://www.behind-the-enemy-lines.com/2012/04/google-attack-... ).
Just as with the low security of many domain registrars, I guess there are not as many horror stories as my paranoid mind would lead me to believe. Any thoughts?
PS: Yes, I understand the dangers of enabling these limits, which ideally should be accompanied by previous alerts, etc.
[1] https://forums.aws.amazon.com/thread.jspa?threadID=10532