Exactly. I'm an academic who uses and promotes git (for research, analysis, and writing). My colleague and I are building a markdown editor with git support. We're going for exactly what you describe. git is abstracted from the user and they just provide GitHub credentials to have everything stored in a repo.

Non programming types use the gui and programming types can directly interact with the repo.

See (super early version) here: https://github.com/yoavram/markx

That sounds great, I would love such a tool.

See: http://prose.io/

Text editors is new hip. Saw ten launch the past few weeks. Before everyone made todo lists apps.

Having that Bijan quote for social proof also rubs me the wrong way. Startuping is more insidery politics these days.

Oh man, really? Sorry about that. It's just been very exciting to work on this. And that Bijan quote came from the very first user test I did on this with a complete stranger. I've had a lot of stumbles on new projects recently, and so that quote and other feedback I've gotten on Draft have been some very much needed motivation. And I definitely hope my stuff doesn't feel very insidery. I'm pretty open about stuff going on my blog.

> "But even as a developer it’s full of headaches." is also just plain not true.

OP's statement is a subjective assessment. It's neither true nor false.