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A comment on Alicia Keys is the new BlackBerry Global Creative Director. No, Really..

Re:Alicia Keys is the new BlackBerry Global Creative Directo... by delano on Wednesday January 30, 2013 @11:40AM (#5140264)
Nothing new in terms of corporate strategy. Will.i.am and Intel[1], Lady Gaga and Polaroid[2], etc.

[1] http://newsroom.intel.com/community/intel_newsroom/blog/2011...

[2] http://arstechnica.com/gadgets/2011/01/polaroid-and-lady-gag...

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