I'm open to the idea, but I feel like $70/system is about the sweet spot for this, if not on the high side already. I'd rather be at a $50 price point; I think that at that price point they'd find all sorts of new applications.

If I raise that to $80, I know that I personally start going from "that sounds reasonable" to "that's almost $100". And since I've been trying to get a product off the ground for five years, I feel like I have a reasonable sense of what "too expensive" looks like for what will largely be considered a toy.

I am curious as to thoughts of whether the 5% kickstarter tax is worth the possible additional exposure from going through the big crowdfunding site. I've seen Rock the Post, and now indiegogo, but since I had never heard of either before a few weeks ago I feel like they can't possibly be as popular.

Don't forget it's 5%, not 50%. That means $50 will become $52.5. Not a big deal.

Indiegogo is also hugely popular. They charge 4%.

Thanks for the suggestion about Indiegogo. I guess I'm just not very in the loop. Too old or something ;-)

I realize 5% isn't that much, and I have seen enough projects fail due to penny pinching that I want to allocate value as value deserves. But for my margins, 5% of $70 is $3.50 -- the same cost as my entire case... I'm just nervous about it being quite tight while feeling like I'm already at the ceiling of what I can ask for in price.