Re:Elon Musk: Boeing 787 battery fundamentally unsafe
by accoinstereo on Wednesday January 30, 2013 @01:11AM
(#5138352)
Sure, you'd act real careful to protect the sanctity of your word.
But bear in mind this man leads two multimillion dollar companies. I can imagine the PR/marketing opportunity was difficult to pass up. Even if further data proves his assessment of Boeing's configuration ill-advised, a majority of impressions will remain in his favor. He may have even nipped any comparisons between Boeing's "dangerous" technology and Tesla in the bud.
A reader might walk away from the story with the idea that Tesla engineers are more skilled than Boeing engineers. Call it what you want, but that's a helluva branding opportunity.
But bear in mind this man leads two multimillion dollar companies. I can imagine the PR/marketing opportunity was difficult to pass up. Even if further data proves his assessment of Boeing's configuration ill-advised, a majority of impressions will remain in his favor. He may have even nipped any comparisons between Boeing's "dangerous" technology and Tesla in the bud.
A reader might walk away from the story with the idea that Tesla engineers are more skilled than Boeing engineers. Call it what you want, but that's a helluva branding opportunity.