You could put a programmer or an artist down in front of it and it was intuitive enough and gave an "integrated" feel which was also probably part of what made Visual Basic popular.

Basically the interface felt "empowering" to the newbie in a way that something like vim doesn't.

For example, you could create an animated sprite and with a couple of clicks transform it into something that you could manipulate directly in the code as an object. No importing third party libraries or creating "sprite sheets" was required.

I'm not sure if the bar for games has become significantly higher apart from in the AAA area, plenty of successful indie titles still look like SNES games.

A games/multimedia specific JS IDE that dealt with as much of the crap surrounding the JS ecosystem as possible could certainly have a chance of being popular. Though I think something built around http://love2d.org/ with easy browser publishing might be better in some ways.

Do you think that's in the right direction?

Do you support an easy way to add custom JS code for logic that the in built tools cannot handle elegantly?

Also interested in how this works, do you generate JS code or do you have a JS engine which reads settings from other files?