My philosophy on this is simple: I ask myself what the right thing to do is. I saw Prometheus in the theater and liked it enough that I wanted to have it at home. When it was released on Bluray, I could have found a torrent and easily downloaded a ripped copy. Instead, in my mind the right thing to do was to vote with my wallet and reward those who made it by paying the asking price. I do this for digital bits delivered via Netflix, iTunes, and physical media whether purchased or rented via Redbox and such. I guess that makes me archaic.