How is this spam? 95% of my news feed is worthless, but I still wouldn't classify it as "spam".

Now, if the app sent private messages or wrote to the wall of a friend, that could be classified as "spam".

EDIT: I am wrong. See Blowski's message below.

It's unsolicited, bulk, messaging and so it meets definition for spam.

I wonder if it meets Facebook's rules for acceptable wall posts or not. I can see some people hating it.

It's writing on the users own wall, which they are asking it to do. Therefore it's not unsolicited. It doesn't write on other users' walls, so it's not bulk.

More motivation not to snooze =)

All kidding aside I would hope that it wouldn't be interpreted as spam. It's a novel way to help someone get up in the mornings, and I would like to assume friends would find it humorous.