The pricing is simple. They have a lot of wealthy legacies - students whose parents went to the school - and those kids get in. They also want to get the top talent, and for them, there are scholarships. The model is simple - the massive capitalist economy requires intelligence and a lot of will. The fact is, genetics and chance, while favoring the rich, don't favor them that much, and can give you mediocre-performing offspring. Someone has to do the hard work - and it's going to be the ones who get in with scholarships, who will get hired by the children of the wealthy. I know, it sounds distasteful, elitist, and plutocratic, but that's how the system works.