This is my area of expertise and I concur that the article is a thinly-veiled advertisement, but my account is relatively new and I don't seem to have the ability to flag it.

No, r-bloggers is a well regarded voluntary aggregator.

Go ahead- down vote me more. But r-bloggers asks permission before they aggregate. That is what I consider good non-spammy behavior. And the article may not be to your taste, but that is what business presentations at a conference like Strata are: we tried a few things that were chosen not to work and a tool we like. Yes there are other tools that would also work (that should be included, and would be insisted on in true academic work). But saying "I feel it is spam" is weak. Either say "it is spam, and here are a few of my reasons" (and flag) or wait on commenting.