hey vinny. thanks for the feedback on "trust". We have spent a lot of time focused on ensuring we handle customer data securely and have spent an inordinate amount of time on our terms of use and privacy policy (to make them readable, non-legalease and meaningful). With that said none of that helps during conversion. we should probably be more "up front" about it. I'll pass on your comments to the UX team. Thanks.
Though you have some testimonials in there, those never help build an outright trust. I need to be able to trust the SumAll brand before I can start integrating my third party accounts. The accounts are crucial to my business. Some that even have a financial implication.
I would strongly recommend putting a prominent message on the homepage that can help me build the trust in an instant. This would also help you achieve a better conversion rate.