Dating sites definitely position themselves well to women, but that's more a marketing thing.
Almost every site is designed symmetrically. Even though guys and girls have vastly different experiences on said sites, they go through the same process, and have the same functional options. Hardly 'designed' for women...
The notion of 'matchmaking' is a bit of a misnomer - we consider ourselves a fun way to meet people, an introduction. There's no substitute for meeting in person to determine chemistry.
Also, it's called 7pm Anywhere because the active part of the site starts at 7pm :)
I guess that's why it runs at 7pm, to ensure that people in an area are online at the same time?
The 7pmanywhere concept doesn't really make sense to me though -- why should matchmaking happen using realtime chat? Doesn't that just limit the pool too much, if you have to find good matches from the people who happen to be on the site at the same time as you? Aside from that, at least they're trying something different and new.