So far what I see is an "innovative" service/tool with a non-innovative old (e.g. biotech) software business plan. I have to jump through hoops to get my hands on this tool. Have a phone call with them, talk about your data etc. Then, what is the point of easy UI and no-human-needed touch? Not to mention I have no idea about their price model.

I don't understand what is their cost in letting people try it before using the tool; unless of course it runs on their machines. Put it somewhere and let me try it with some simple data (e.g. iris in R).