microsoft should finally split up into two separate entities. a microsoft for business solutions. and a complete separate brand (yes, new name, new logo, new location) that caters to consumers.

bridging these is probably easier, than to apply business marketing to a consumer, and consumer marketing to large businesses. if they focused just on business, many of the hater blogs would not even remotely talk about it - and the industry relevant magazines would be as they are, acknowledge the good things, highlight the improvements.