Graph Search's Dirty Promise and the Con of the Facebook "Like"

Re:Graph Search's Dirty Promise and the Con of the Facebook ... by prof_hobart on Friday January 18, 2013 @04:39AM (#5077896)

But do you know why they chose to like something? With Coke, it's possibly a fair bet that it was because of a competition. But for a local restaurant, even if they've gone there and liked it, that could simply be because they saw a "get a 10% discount on your bill if you like us on Facebook",

[ Parent | on HN ]

Re:Graph Search's Dirty Promise and the Con of the Facebook ... by lifeisstillgood on Friday January 18, 2013 @09:56AM (#5078879)

Its a simple catch-22 - a "like" has no downside cost to me, so I will happily trade it in for 10% of my bill (Hell I wish more UK restaurants did this!)

However in the new graph search world (and indeed before this really) the downside cost was that I am seen as a like-whore trading my affections.

The more facebook becomes real the more the cost of like will increase.

There will be a virtual rate of exchange - as indeed there is today. Some of my friends tell everyone everything, some play their cards close to their chest. I judge their recommendations accordingly. Somehow social graphs need to do the same - and frankly that is pretty easy weighting really.

[ Parent | on HN ]

Re:Graph Search's Dirty Promise and the Con of the Facebook ... by prof_hobart on Friday January 18, 2013 @05:15PM (#5081377)

I'm still not sure how you (or Facebook) is meant to be able to tell the difference between a genuine like and a 10% discount like.

[ Parent | on HN ]