Yes, and I would say it's much easier to make businesses pay than consumers. As a startup founder myself (http://www.gotealeaf.com), if your product helps me 1) increase revenue 2) cut cost 3) reduce risk 4) save time, paying is a no brainer.

The key difference is this: when you target consumers, people tend to have a fixed budget on discretionary spending and a fixed amount of time to pay with their attention. You will be competing with the big players with their unlimited marketing dollars, polished content, and not to mention the countless startups that are piling on.

When you target business, if you can help me with any of the above 4, just "shut up and take my money"