Yeah. It's also just all about risk. People overestimate the risk of competitors stealing trade secrets, and the impact that might have on their business. And then they drastically underestimate the risk of sucking out because nobody ever uses their product.

15 years in the business, mostly in software, and my take is if you can trade some extra competitive risk to mitigate marketing risk, that's an absolute no-brainer.

Feel free to ask me when we're going to open-source our product. I have no idea. ;)