I was considering mentioning Windows RT/Windows 8 and it's "Metro" (Modern) app-store. but decided that I wouldn't. Not because I didn't think about it, not because I wasn't aware of it, but because I decided that so far it seems not to be a very effective means to the end of salvaging Windows' reputation.

Especially given how the "Metro" platform so far seemingly have caused more negative user-feedback than positive-feedback, I'm not sure this counts as Microsoft "being able to do something about it".

I admit that I no longer use Windows daily and I've never tried Win 8 so I'm not super plugged in to what they're doing these days. But I don't see any inherit reason why Apple can more-or-less successfully bolt an App Store onto their OS while Microsoft cannot.

Doesn't help that whenever I read/hear "Metro" I flashback to the police in my living room collecting a statement about being assaulted on the train or an early morning ride through paris after spending the night filling out police statements for the same.

Maybe they were going for the "I love inner city public transport and its positive, upbeat experience" demographic. I must be one of those outliers who finds the act of being crammed like sardines into the sweaty, infectious mess of sheep to be just like Microsoft's attitude towards its customers, especially with Metro.