Non-profits and being a business are not contradictory. The Associated Press and NPR are both non-profit and have the potential to "go out of business" if people stop supporting them and paying member fees. The best non-profits are run as good businesses...because you need money to pay salaries and keep the lights running.

It is also notable how many non-profits aren't necessarily what people would conventionally think of as charities, despite being given a special tax status, etc.