Why not? And more importantly, why couldn't "putting themselves out of business" be their goal?

Most of us have no problem if on-line solutions disrupt private sector business. But we get all gooey and stupid when it's a not-for-profit, like they get a pass because they're supposedly doing good.

Frankly, if you can't service the needs of society, then you deserve to be made irrelevant. JSTOR should be able to process and index academic journals without six-figure salaries and Manhattan offices.