> but only like 10% more value to my customers

that’s funny, my customers are completely different than they are a year ago

people that would have never paid for coding because it was too expensive and risky are now getting their MVPs validated, earning and investing into more

Interesting anecdote. If I read between the lines, you lowered your prices and now more people are interested in hiring your services. You may also spend more time marketing and talking to clients and less time on programming.

No, prices went up. Its all about post sales now with software that isn’t entirely self serve. “Forward deployed engineering” to integrate a white label version of some AI powered system into the client’s systems

> No, prices went up.

> It wasn’t economically viable and would have taken too long so they didn’t

These two statements are contradictory. Your prices for the same service you used to provide are now lower than what they used to be. So it's now economically viable for new customers to buy your service.

the concept of economic viability includes their risk, time to market, not just upfront cost

time to market has dropped from 6 months to 2 weeks

validating an idea has dropped from 6 months to 1 month