News for hackers. Stuff that matters.

A comment on Nvidia employees petition to bring back Jensen Huang. Parent comment

Re:Nvidia employees petition to bring back Jensen Huang by rsynnott on Friday November 13, 2026 @06:33AM (#50482032)
It's repeatedly changed its own capitalisation; it can't really expect everyone else to pay too much attention to this.
[ Parent | on HN ]
Re:Nvidia employees petition to bring back Jensen Huang by throw1234567891 on Friday November 13, 2026 @06:45AM (#50482150)
It's like this since 2010. Hard to miss.
[ Parent | on HN ]
Re:Nvidia employees petition to bring back Jensen Huang by rsynnott on Friday November 13, 2026 @07:48AM (#50482761)
I mean, it's just branding. It's had at least three capitalisation schemes that I can remember.

Weird capitalisation schemes are a particularly bad branding approach, as people tend to just ignore them. This is hardly unique to nvidia; any brand which has a weird capitalisation scheme will tend to have it ignored by most people. Especially where it's really awkward/incorrect-looking (in nvidia's case they're trying to get people to use full-caps for a non-acronym).

[ Parent | on HN ]
Re:Nvidia employees petition to bring back Jensen Huang by throw1234567891 on Friday November 13, 2026 @09:38AM (#50484172)
Yeah. It's just branding. With its own guidelines: https://www.nvidia.com/en-us/about-nvidia/legal-info/logo-br....
[ Parent | on HN ]