What if it was intentional?

Thought experiment. A startup is at the end of their runway. Need to show income or go down. Businessmodel is to sell "one off" sales, and vast majority of their accounts buy once or twice (a year or ever).

What if they "accidentally" make it easier for hackers to take over those accounts. Accidentally, as part of a large overhaul or rewrite of their systems. Then, at least for a while, their accounts suddenly "buy" much more products per month or year.

Cynical, I know. But not unthinkable.