I have previously made a similar comment to this, but just to reiterate and expand it: the wave of “let agents automate everything” has a whiff of “let’s automate everything by plugging it into IFTTT.” In the end most companies pulled out of IFTTT because it ate into engagement and people actually using the platforms. If I automate posting to Instagram through an API, Meta is missing out on revenue from ads not being shown to me.

I predict the same thing happening with AI agents. The direct analogy here is United is missing out on revenue by being unable to trick me into paying to choose my seats or whatever. Luckily, it will be a harder for the platforms to cut off agents but they will try.