The joke is that people wanting to write Python like Java - with an implicit reference to an object's instance - would attempt to import Java's `this` keyword.
Instead of getting Java-like behavior, they're presented with the Zen of Python. You wouldn't be wrong to think that it was as much a commentary on other popular languages of the day as it was a guiding ethos of Python itself.
"Beautiful is better than ugly. Explicit is better than implicit."
https://web.archive.org/web/20211128002836/https://code.acti...
For good reasons, Pythonistas were not appreciative! :)
No, that isn't where the name comes from; the slogan "import this" was chosen for Python in a contest, and the decision was made to stuff the Zen there because it was also importable code. There's no record of who submitted this slogan or what the motivation was. And I certainly never heard of anyone trying to get a `this` keyword by importing an ordinary module; that would make no sense (the closest reasonable spelling would be something like `from __future__ import this_keyword`).
https://discuss.python.org/t/in-memoriam-tim-peters-1952-202...