I see a lot of peers worried when there are claims about how _other_ people are performing in other companies/projects, and how we "need to catch up". In the article I try to convey that 10x (let alone 100x) were just figures of speech. They have been adopted by the industry. The original meaning is lost. And some now believe are _real_ multipliers.

This post is a reminder of that, to be able to chill a little bit :)