Sounds to me the like CEO decided to create the company after it became clear that Apple didn't want to be in the business of supporting enterprise iphone applications. In other words, Apple had a consulting division which this guy headed but then Apple decided it wasn't really in that business. This guy felt there was still a market for business apps (presumably from his experience leading the consulting division) so he left and founded his own company. This might have not have happened if Apple decided they were interested in developing and supporting enterprise applications.