Look at Zooz, they have a variety of plugs and multi-port strips with control of individual outlets (both at the outlet and via zwave). They have options rated for being outdoors (holiday lights, etc), heavy duty ones for large motors, in wall switches and relays that go in the electrical box if you want something more permanent or invisible, etc. Solid support in home assistant. Push, 100% local, no shenanigans, no apps, direct to home assistant even for the updates.

I also have some eve energy plugs that do matter/thread (also push/local). There are apps here but i generally haven't needed them once i got things set up in home assistant.