I disagree. If you asked any Random Customer they don't care if it's local first. They want it to work immediately with as little set up as possible and they want to access it from their phone.

If they could get away without even having a Wi-Fi router and just use their cellular plan they would. Why? Because there are plenty people who are happy with just whatever internet they get on their cell phone and don't want to spend extra for a router and an ISP