I understand it costs money to collect, clean, and serve data. But this is the wrong price for this data. At this price, what I think we're most likely to see is a cottage industry of cheaper zip code boundary polygon services that have introduced just enough jitter in their boundary points to defeat the USPS's assertions that they're reselling USPS data. I doubt buyers will care that the cheap service boundaries have a few meters of error at the edges when it costs 100x less.