Some spiritually inclined might see it as becoming "eternal" as long as the memories of their existance on this plane are passed down to future generations, they're in a sense "immortal".

Best you can do when we're all destined to become stardust.

The immortality of gods it's not so much they didn't die, but that we still remember and tell stories about them.

If you're here to leave a little mark on the universe while at it, the bigger the mark reverberations, the "better" you did with the hand you were dealt off