I'd argue iPhone got ahead of the game then just stopped getting at all better. Siri AI is straight garbage, they won't let the interface be anything but what they want it to be, and the app store lock in/lack of ad blockers on browsers has made it basically just a phone for me. I have no intention of upgrading beyond my 12, and when it finally dies, I'm probably moving back to some kind of android phone if there's not a viable open source model out there by then (viable for everything, banking, etc). I only moved to apple because the watch was leagues better at the time than samsung's offering, but now I can't even claim that (and quit wearing it years ago)