The ultimate problem being some subset of consumers want autocomplete and some subset will retain the right to be offended and some subset will be both of those?
Because they are in the business of making money and the business case for this doesn't make sense.
If it didn’t auto complete then that would be fine when hitting keys individually, but when I’m swiping the words, it means no matter how accurate I am or how many attempts I make, it will literally never produce that word in that position.
And it’s contextual. Obviously I can swipe in “me,” but if it’s after the word “kill” then it’s banned, and I simply can’t dedicate the space in my head to learning this inscrutable list of banned phrases that until this article I’d been unable to find anywhere so I could only ever discover a phrase was on it by having an extremely frustrating time trying and failing to type it until I realized “oh, this is a politically or emotionally charged phrase (or could be in a different context) and I’m not that bad at typing so it’s probably banned.”
- There is a chance, quantified by some metric, where a person is suggested a word that is offensive to them or their culture because a probabilistic model made the wrong decision.
- There is no chance that the above happens.
Apple will choose the latter, time and time again, because they are risk averse and freedom is not particularly high on their values list. I used to work at Apple.