I just imagine what an incredible success Tesla would have had just making a "boring" Tesla branded competition to the F150. "Just" a model 3 with a standard pickup body.

Americans, for whatever reason, only buy SUVs and trucks. They've left the whole truck market untapped by creating a vehicle only a very small niche could/would want.

I don't understand what product marketing was up to, or if they just completely lacked the spine to stand up to Elon.