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A comment on I wish tech companies knew more about me. Parent comment

Re:I wish tech companies knew more about me by preg_match on Thursday November 05, 2026 @06:23PM (#50385999)
Yes, but not because advertising lets people know about Coke. The people who still know about Coke would be the same after a year, I imagine.

The mechanism of how advertising works seems to be not that. I think repeatedly brand exposure does something to the brain and decision making that we don’t fully understand.

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Re:I wish tech companies knew more about me by ThunderSizzle on Thursday November 05, 2026 @09:31PM (#50387414)
Familiarity, I think.

Exposure breeds familiarity, which breeds desire, I think.

Even if all you hear is an occasional ad about the company, you might get curious and research them yourself.

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