How many of those people don’t use an ad blocker? I know a lot of people who put up with that web experience, and it boggles the mind. Maybe it’s a situation where the frog slowly got boiled, or maybe we have rose tinted nostalgia glasses and search is actually better now than it used to be? I’m quite close to giving up on Google because even with ad blockers, they’re determined to ram shopping results into unrelated queries and I’m fed up using verbatim mode. You used to at least get Wiki results fairly high up, no longer it seems. And every software-related search returns GeekForGeeks slop instead of the actual docs. And they wonder why traffic is going to agents?