Sorry which regular rural people are parting with their cash to launch satellites?

There's this service called Starlink which currently accounts for the majority of satellites in orbit. Starlink uses those satellites to provide internet access to subscribers on the ground. They have several million paying customers. Their service isn't particularly competitive in most urban areas where more traditional internet services are cheaper and faster, but there are lots of rural areas where they're by far the most competitive option, so that's where most of these subscribers are found.