Sure, why not? They're billion dollar corporations, they can handle some basic payment processing. If it creates a genuinely better user experience, it will increase customer loyalty and make them money in the long run.

I'd rather my ISP and ad networks have harsh criminal penalties with prison time for management, engineers, and everyone else involved for tracking what sites I visit. That would be a genuinely better experience.

I mean, I obviously agree...but time and time again, consumers keep showing that they're willing to give up privacy for a bit of convenience. Might as well use that to make the web a better place.

Spotify figured it out.