Amazon may be better than getting in your car and driving downtown to visit several stores to see if they have what I want. It can still be worse than it was five years ago, though, and that difference can still grate on users, even while the users continue to use it.

Facebook may be the best way of seeing updates on what my grandchildren are up to, and it can be much more of a dark pattern, enslaving mess compared to what it was five years ago. People can still feel the difference and resent it, even while they look at their grandkids' pictures.

Don't mistake usage numbers for public appreciation.

Q3 Amazon’s year over year net sales growth is 2%.

https://www.retaildive.com/news/amazon-ceo-retail-business-i...

For comparison, T-Mobile grew revenue by over 7% and it’s a telecom.