Creativity is defined by what one did in the creative process, not whether you did something else outside of the creative process or not. I.e. if the only thing you do is say "make me a piece of art, I'll pay you $x" then you had 0 creative involvement. Not because you paid for it, but because of the lack of doing anything during the creation process.

The same is true of using any tool. If you just click a premade and generic "process photo" button in an image editor for every photo you get then you're doing no creative work (unless that whole action is a meta statement itself or something). If you mess with the different options and settings to find the one which matches your creative vision then you've played a part in the creative process.