http://headrush.typepad.com/creating_passionate_users/2006/09/be_provocative.html

Be Visual Be Different--Break Patterns and Expectations Be Daring Change Things Regularly Inspire Curiosity Pose a Challenge Be Controversial and Committed Be Fun Be Stimulating. Be Exciting. Be Seductive Help them have Hi-Res Experiences

All good things to remind oneself when developing a product (or at least the homepage/brand).