The paper itself includes three hypothetical usecases viz. a) IP lawyer helping small businesses, b) Individual who just started a eCommerce company selling novelties they manufacture in their home workshop c) A marketing and sales consultant helping small businesses.

Each of the above links to detailed worksheets for their cybersecurity strategy which can be downloaded as supplementary material. This contextualizes everything in the real world.

W.r.t. your comment on "florist ... etc", you are simply making up stuff. Most of the small business owners are pretty sharp (you have to be to manage everything yourself) and know what they exactly need. The only help they need is with navigating the technological path given the complexity involved.

The NIST portal and the submitted paper help immensely with that and should be recommended to everyone.