Its really just the web that has this problem. The internet is OK, and we can build a new web for it.

>a new web for it.

Incentives will make sure that this new web will become the old one given enough time.

Yeah, but if we play our cards right it could be quite a lot of time

You could increase that time by making the new web less ad friendly. A text only internet for example.

Agreed on the first point, and I think the way to do that is to just not render content unless there's a trust-path to its author. No need for bolt-on ad-blockers, just revoke trust in the advertiser and you'll never see an ad from them ever again.

The only reason there's a connection between the richness of the content, and the likelihood of it being an ad, is because advertisers attract attention by making things shiny. But if we short circuit that upstream, by not running untrusted js to begin with , then there's no reason that we can't have shiny content downstream of where the trust was verified.

> there's no reason that we can't have shiny content

Information doesn't need to be shiny.

If the platform can show shiny content, then ads WILL FIND A WAY.

Instant information was always a mistake. I hope we will go back to libraries. Time has come to preserve the paper books.