Re:Why Google Plus Will Prevail
by michaelochurch on Tuesday January 08, 2013 @04:20PM
(#5028592)
Well, here is where I was wrong, to some degree: I overestimated the effect of a bad Google+ Games launch on the whole project.
As far as I was concerned, Google should probably not have entered the Games space. Why? Because curating game designs is not something it's set up to do, and the relevant competencies don't seem to be in the leadership. Going in, as far as I'm concerned, was a big risk.
My opinion was, and still is, that there are two reasonable strategies:
1. Don't enter Games with G+.
2. Enter Games and do it right.
I saw going into Games in the wrong way as something that would embarrass and kill the product, just as Zynga contributed to social network fatigue in 2011. However, that didn't happen. Google+ Games failed, but its failure hasn't hurt Google+ in a measurable way.
I still believe that unacceptable risk of embarrassment was taken, but the course that events took (G+ Games fails, but doesn't damage Google+ wholesale) was one that I did not predict.
As far as I was concerned, Google should probably not have entered the Games space. Why? Because curating game designs is not something it's set up to do, and the relevant competencies don't seem to be in the leadership. Going in, as far as I'm concerned, was a big risk.
My opinion was, and still is, that there are two reasonable strategies:
1. Don't enter Games with G+.
2. Enter Games and do it right.
I saw going into Games in the wrong way as something that would embarrass and kill the product, just as Zynga contributed to social network fatigue in 2011. However, that didn't happen. Google+ Games failed, but its failure hasn't hurt Google+ in a measurable way.
I still believe that unacceptable risk of embarrassment was taken, but the course that events took (G+ Games fails, but doesn't damage Google+ wholesale) was one that I did not predict.