Re:Why Google Plus Will Prevail
by michaelochurch on Tuesday January 08, 2013 @12:46PM
(#5027299)
The idea I had is that there'd be a 6-month (possibly 12, but I'd prefer to keep it short) exclusivity, and that the platform would provide services (such as playtester matching, for developers not ready to release their work to the wild) that others would not.
The 6-month exclusivity would be a small cost (for the developer) compared to what we'd be offering, but give us just enough time to become the "go-to" site for this game, a long-standing advantage similar to the one that Facebook has in general "Social". Compound this across hundreds of high-quality games and G+ is the go-to site for games, even though those same games become available everywhere over time.
Of course, we'd also serve games that were already available in most places, like Angry Birds (a high-quality casual game, not Zyngarbage). However, we'd give the best terms to our brand-defining games that would have to start out exclusively with us.
The 6-month exclusivity would be a small cost (for the developer) compared to what we'd be offering, but give us just enough time to become the "go-to" site for this game, a long-standing advantage similar to the one that Facebook has in general "Social". Compound this across hundreds of high-quality games and G+ is the go-to site for games, even though those same games become available everywhere over time.
Of course, we'd also serve games that were already available in most places, like Angry Birds (a high-quality casual game, not Zyngarbage). However, we'd give the best terms to our brand-defining games that would have to start out exclusively with us.