The new style of sales page is not about flowing downwards - its about having one message (getting to school in the US), emphasise what the purchaser will gain, filter out those its not going to benefit, and be consistently repeating the message.

The kids page does this - it sells his sponsorship needs really well.

Everything else is noise.

I cannot point to any research but I am pretty sure that a sales page that

has focus, one message, filters out its non-target audience and clearly and simply repeats its message

is better

than unfocused, off message, vague sales pages.

Whether they flow downwards or not is of secondary order.