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A comment on Ad Blocking Raises Alarm Among Firms Like Google. Parent comment
I would explain to a non-technical person by analogy - imagine the telco needed you to use _their_ particular telephone when you make/recieve calls.
The Bell monopoly required you to not only use their handsets, you usually had to lease the phone from them.
I would explain to a non-technical person by analogy - imagine the telco needed you to use _their_ particular telephone when you make/recieve calls.