Re:Why did infinite scroll fail at Etsy?
by chadyj on Sunday January 06, 2013 @08:04PM
(#5018613)
Seems like infinite scroll is a solution in search of a problem. Users don't want to see more results. They want to see the right results. Etsy seems to fail in this regard and has dozens of pages of irrelevant results. A better move would be to rethink search relevancy and discovery.
[ Parent
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This is a false dilemma and while Etsy's search engine can always improve a massive amount of work has been done over the last several years to improve the relevancy of results. The vast majority of these have been small wins and the large net effect would not have been possible without the methodology Dan outlined in his talk.