I would absolutely love to see Ubuntu and others (Jolla) succeed. Unfortunately I'm also highly skeptical they will. The reason is that currently their marketing story seems so far removed from actual consumers: think about the fact that they're even trying to sell the idea of an operating system, not a complete product. This seems really backwards compared to the evidently successful Apple model. Granted, they are probably having discussions with manufacturers right now, but we'll have to wait for the results. I'd be happy to hear somebody refute this argument!