"It seems bbc did not link the company's website"

The Beeb has to remain non-partisan commercially (in the UK at least) as they are tax payer funded - I guess inclusion of a link could constitute some form of advertising and might upset other companies.

A pure e-ink device might not appeal to users expecting a nokia/apple/samsung like screen response ("wot? No colours?") which I imagine would eliminate it from market. [I would love such a device]